Tuesday, July 04, 2006

Click-everywhere : solving video piracy problem

These days many movie producers are loosing their business just because pirated video CD of a movie gets into black market within a week of its release.

Powerful business model to solve this problem: Producer himself releases the official video CD of the movie along with its regular release. That too, at the cost of a pirate CD.

But then, how can a producer make money out of it: when people watch the official video CD on computers, on the screen every item comes on the movie is a clickable item. For example, if the viewer clicks on a shirt that Amitabh wears or Sharukh's pant or Rajani's bidi or Chiranjeevi's lungi then it straightaway takes to a website of the item where it is auctionable (same item) or salable (similar item). This does not just remain with cloths or accessories. Every item which goes on movie screen can make a great appeal to the audience and in turn to the marketer.

This was an idea which informally came out among students of a top US university and I think it may soon get patented. But then, can you generate similar ideas for Indian businesses?

1 comment :

Anonymous said...

Hi friends,

How are you? Finally you are here. I am very happy now because I got one more Indian like you, who really want to change India. Now I believe there are lots of Indians who want to change their nation image. If you really want to do something send me an Email, so we can communicate. Geting involved in indian politics is easy but our target should be makes change in India.

Waiting for your reply


Jitendra Bhagwat