Thursday, November 17, 2005

Google Analytics : Strategic advantage to both Google & website owners

As usual, Google has released another 'unexpected' new service "Google Analytics".

Ofcourse Google has huge amount of database of keywords connected to the sites. But Google's brilliant idea (rather Urchin's, the company bought out by Google) is that they wish to connect the websites with keywords which were through by other websites like Yahoo, MSN, etc.

Once again, Google's game is : provide service for the benifit of user and in a way benifitting itself. Using the same model it has defeated every player in its core business that is 'search'. As a Googler, I once again hope that Google continue to provide such services to benifit 'me' (user).

OSP India Information Security Private Limited